Founded in 2002 by French brothers Laurent and Arik Britton, the IRO collection brings Parisian energy to rock ‘n’ roll inspired ready-to-wear. Inspired by strength and femininity combined, the clothing appeals to the woman who travels the world on a whim and wants easy-to-wear layers with an earthy sex appeal.

Best known for their structured leather motorcycle jackets, embroidery and statement outerwear, IRO’s use of intricate details shows an eye for serious design. IRO’s name was derived from the Japanese word for “color” which is relevant due to the brand’s innate wisdom on how to include feminine palettes and bohemian edge into urban, androgynous silhouettes.